Washington, D.C. (May 5, 2009) - FOCUS LLC, a national investment banking firm providing merger, acquisition, divestiture and corporate finance services, announced today its sponsorship of Intangible Insights (www.intangibleinsights.com), an online portal designed as an educational and collaborative vehicle for internet-reliant company leaders and related M&A service providers, including bankers, accountants and attorneys. 

The site provides a wide array of valuable content to better educate the internet and digital media community, including valuation metrics of M&A transactions, podcasts, surveys, interviews, primary and secondary research, an industry structure wiki, news, and a running commentary on its blog. All combined, the intent of the site is to elicit common trends among markets, technologies and companies, and match these with deals and valuations.

“Although the country is in a recession, technology persists and online activity and expectations continue to alter the way business is conducted.  Wireless broadband, mobility, virtual reality, cloud computing, social media and other innovations are changing the way businesses compete, as well as the way they are valued. These changes in technology and behavior will be a substantial growth opportunity for companies going forward.  Our practice is focused on understanding these trends and assisting companies to capitalize on the opportunities they create,” states Brad Fleisher, FOCUS Managing Director and publisher of Intangible Insights.

Along with the standard investment banking information related to deals and players, the site pays particular attention to the intangible value of companies in the internet industry.  “In addition to protected intellectual property, the value of internet and digital media companies lies in employee creativity, customer loyalty, online reputation, partner relationships, management vision and leadership, and a myriad of other attributes often difficult to quantify. Our clients want bankers that understand the value of these assets and communicate this value to potential buyers and investors. A growing part of our practice is analyzing these intangibles and making it easier for others to understand the value our clients have created,” says Doug Rodgers, CEO of FOCUS LLC.