Business start-ups don’t always start with a product. It’s not common, but the entrepreneurial spirit can strike without having something specific to sell. And there are other reasons: many would-be entrepreneurs discover that their ideas just won’t work, but don’t want to give up the dream. Established companies need to generate new products to stay ahead of the competition. And some natural-born entrepreneurs are driven by the creation process, never mind the product or market or industry.

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