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BGA News

7/28/2006
Asher Training, Inc. Purchases Asian Consultation Union

Washington D.C. - Asher Training, Inc. a leading provider of sales/marketing training and consulting services for commercial and government organizations, announced the company’s recent purchase of Asian Consulting Union (ACU – www.acu.com). The sale was finalized in late June 2006.

ACU is a consulting, market research and sales training company located in Beijing, China and has a six year history of success in the China marketplace. The China based firm provides several key services including strategy research to foreign companies entering the China market, multi-national executive sales training and expert Chinese market analysis for a number of market-segments including tool and die, apparel and auto parts.

Through this acquisition, ACU will offer Asher Training’s sales training, seminars and sales aptitude assessments in China to assist Chinese and multi-national companies in hiring the right people for the right positions. “Testing sales aptitude is the first step in selecting the right people to represent your company and products. It saves companies millions of dollars in hiring mistakes,” said the company’s Chairman and CEO, John Asher.

ACU plans to roll-out Asher Training’s aptitude assessments immediately and looks forward to the 7/24/365 online service that the product will provide.

Asian Consulting Union is a full service consulting firm in Beijing, China that services many multi-national clients such as Citibank, CITIC, APG and Wangziang.

Established in 1996, Asher Training, Inc. is located in the Ronald Reagan Building and International Trade Center in Washington, D.C. The full service sales training firm specializes in coaching C-Level executives and top salespeople in strategic sales, marketing and business development best practices. For more information, contact Kyla O’Connell at 410.299.3306 or email at kyla@ashertraining.com

 
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