Barry Rosen
President, The Pursuit Group

Barry Rosen, President of The Pursuit Group, has launched successful sales and marketing integration programs at business-to-business enterprises for over 20 years. In 1993 he founded The Rosen Group, an Ohio-based company that provided hands-on marketing consulting to companies in healthcare, technology, insurance and other high-ticket, complex sales industries. In this capacity he created and honed the use of a variety of sales cycle communication strategies, presaging the convergence of communication and technology that has led to The Pursuit Group and its proprietary Sales Cycle Optimization program.

Barry works exclusively within the business-to-business marketplace, building more effective sales processes for sellers, helping them forge stronger and more valuable relationships with their customers, and applying technology to more effectively gain and use customer intelligence.

Barry also co-founded a category-leading healthcare technology company and a successful regional advertising agency that grew to one of the top 500 agencies in the United States. His experience includes a relationship with Peppers and Rogers Group, the internationally-renowned consulting firm that spirited the transformation of business from mass- to one-to-one marketing.

Barry is a frequent lecturer at industry associations, including recent appearances at annual conferences of the Business Marketing Association, Professional Insurance Marketing Association, and the National Association of Insurance Women. He is also a contributor to leading marketing and sales publications, with recent articles appearing in Sales and Marketing Management, Marketing Times magazines and the online blog Revolutionary Sales and Marketing Strategies. He holds degrees in marketing and communication from Bowling Green State University.

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